The Google name and brand opens new doors but the quality of what Spot Runner does is real impressive

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(Continued) The RFS Newsletter, Mar. 17, 2007. Page 10

“Undoubtedly, the Google name and brand opens new doors, but the quality of what Spot Runner does is real impressive,” said Greg Sterling, analyst with Sterling Market Intelligence. Spot Runner also produces lower-cost ads for smaller businesses that don't have the large budgets some TV advertisers have. Spot Runner has made friends with big advertising agencies and partnered with cable companies across the U.S.

Spot Runner has raised $60 million in funding from strategic investors such as CBS and advertising conglomerates WPP and Interpublic Group. That kind of industry clout has prompted suggestions Spot Runner may already be on Google’s acquisition list. Neither Spot Runner CEO Nick Grouf or Google would comment on those suggestions. Industry analysts also said media companies or advertising industry firms could be interested as well. However, Sterling noted that Spot Runner’s success would allow the company to command a rich premium should Google or any other suitor make a bid.

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