Google exploring ways to better target TV advertising and leverage the fact that an increasing number of consumers have set top boxes

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(Continued) The RFS Newsletter, Mar. 10, 2007. Page 7
Schmidt said Google is exploring ways to better target TV advertising and leverage the fact that an increasing number of consumers have IP addressable set top boxes. As regards Apple, Schmidt noted he is on the board representing shareholders and isn't directing any product strategy. But he applauded Apple for what he called the success of its "clear strategy."

In news on Thursday, Microsoft's corporate vice president for the MSN Live Search initiative, Christopher Payne, is leaving the company. Payne said he wants to launch a Seattle-based technology firm unrelated to the search business. Microsoft's Live Search has lost an important market share since it launched its own MSN site two years ago, in an attempt to challenge Google.

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