Eric Schmidt, CEO of Google said the market for targeted advertising is still young, with lots of innovation still to come

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(Continued) The RFS Newsletter, Mar. 10, 2007. Page 4
For example, viewers can watch NBA clips on the basketball site www.bball.com. Once the clip plays, a commercial airs. Each time it's watched, the advertiser pays Google, which then shares the revenues with the NBA and www.bball.com.

In news on Tuesday, Eric Schmidt, CEO of Google said "the market for targeted advertising is still very young, with lots of innovation and lots of improvement still to come." Schmidt was addressing an investors group when he said that statement. "Google and the rest of the search industry are just at the beginning of our ability to target specific ads," he added.

"Overall, there are many new technologies to come real soon," Schmidt said in a presentation and Q&A session at the Morgan Stanley Technology Conference in San Francisco last week.

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