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(Continued) The Rank for $ales Weekly Newsletter, Mar. 10, 2007. Page 18 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 
2) What you need to know on international search engines If your company sells products or conducts any kind of business in international markets, then you need to know that search engine marketing and Internet advertising has become a much easier and certainly less expensive marketing program than traditional advertising mediums. That said, the international market for search is still a relatively young market. This is actually an advantage for companies that are willing to quickly capitalize on this little known fact. How long will it stay that way? Nobody knows for certain, but I’m willing to bet it will probably become a lot more popular in the coming months. Please click here to read the article.
Google gets subpoenaed by Magnolia PicturesIf there's one thing that worries me today about the future of some major search engines it's the news story that follows. Not that I'm worried about Google, but maybe some of the smaller ones who may not have pockets as deep as Google. Read on... Magnolia Pictures has subpoenaed Google to disclose the identities of people who uploaded Magnolia's copyrighted videos to both Google Video and YouTube. The subpoena request was filed by Magnolia's counsel six weeks ago, and Google was ordered to respond on Feb. 20. The subpoena was filed in Texas federal district court on Tuesday, March 6.  It is reported that one of the videos includes a 20-minute portion of the documentary "Enron: The Smartest Guys in the Room." The other two videos referred to in the subpoena are no longer available. It isn't clear at this point whether the videos were removed by Google. Representatives at the search giant were not immediately available for comment. Google has stated previously that it responds to all takedown requests, and has asserted that it operates within the safe harbor protections of the DMCA (Digital Millennium Copyright Act). The subpoena makes no request that the videos be removed. This isn't the first time Magnolia Pictures has taken legal action against Google. Magnolia Pictures filed another subpoena request in October of last year, ordering Google to remove the Enron documentary. At that time, Jason Janego, Magnolia's head of legal affairs subpoenaed Google over the illicit video. "We get notices all the time of our films being online," he said. "It ranges from people who are fans of the film sending us an email, to our publicity marketing people." Janego said Magnolia doesn't aggressively pursue copyright violators online, but when it's notified of a violation, it automatically issues a takedown request (DMCA). My take on this... Don't get me wrong; I am totally in favor of the DMCA (Digital Millennium Copyright Act) of 2000 and I fully support it. Copyright violation is serious and needs to be dealt with rapidly. But if you acquire a video-sharing platform similar to YouTube or if you build your own, make sure you have enough people to effectively manage and police your video service to avoid any legal problems. If I would have a similar platform, I would make 100 percent sure that no content would be visible on the Internet until an authorized site administrator has fully approved the content to avoid any legal hassles. Giving any user full access to publish any kind of content (video clips or otherwise) on someone else's Internet property is very risky in today's environment. My 2 cents. Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
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