Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 25, 2006 edition

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(Continued) The RFS Newsletter, Mar. 25, 2006. Page 17

2) A primer on server log files

You have invested considerable amounts of money in search engine optimization for your website. You might even participate in a PPC (Pay-per-Click) campaign or other forms of advertising. Yet, you would like to know just who, when, how and where did they go while visiting your site. Maybe you are also asking yourself the eternal question: Did they buy from me? If not, why did they leave without buying anything?

After being in this business for more than 9 years, I still can’t understand why it is that so few site owners, business administrators and even many Webmasters don’t look at their server logs more often and, most importantly, more closely. Few seem to realize that there is a “diamond mine” of information residing in those log files. All it takes is to retrieve them and analyze them, at least once a week, at a minimum. If you can look at them everyday, it’s even better.

Please click here to read the article.

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