Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 18, 2006 edition

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(Continued) The RFS Newsletter, Mar. 18, 2006. Page 7
In news on Wednesday, Microsoft is building what it calls the Web’s largest advertising medium which includes Office Live, Windows Live Mail and MSN Spaces. It appears that this ad network will be more about the global branding experience across multiple Microsoft channels and not about garnishing individual clicks via ad network partners.

Results of some of the multiple ad formats being tested will help determine which ad offerings provide the best ROI for marketers, while adding value to the overall consumer experience. With the mix of mail, blogs, and Office applications, the Windows Live advertising experiment hopefully will lead to a stronger branding sponsorship of the overall Live experience, as opposed to the horrid ads being served across Hotmail and MSN services of yesteryear.

People with their eyes on the Contextual Advertising implications of MSN adCenter may also have their eyes on how MSN Spaces integrates display and contextual ads into their vast network. Possibly even more excited are the blog advertising companies like BlogAds, FM, and soon Performancing - especially with over 30 Million MSN Spaces blogs on the market.

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