Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 18, 2006 edition

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(Continued) The RFS Newsletter, Mar. 18, 2006. Page 6
In other news, Google has acquired a 3D modeling software developer that teamed up with it to make a plug-in for Google's desktop service. Financial details were not disclosed, nor were there any indication as to Google's plans for @Last's sole product called SketchUp, which enables people to model design concepts in 3D. The tools are meant for a general audience, not just design professionals, and include a plug-in for Google Earth that was released this year. In a posting to customers on @Last's Web site, Brad Schell, co-founder of the 7-year-old, Boulder, Colo., company, said it would continue to develop and sell SketchUp, which costs $495.

"Google's resources will allow us to serve our current users better, and Google's reach will allow us to expose more people to SketchUp in one year than we could have touched in 10 years on our own," Schell said. "'3D for Everyone' is becoming a reality; we're bringing the '3D' part; Google's contributing the 'Everyone.'" Discussions of an acquisition started when the companies worked together this year on the Google Earth plug-in, Schell said. "It quickly became apparent that we could really stir things up together." No details were given as to what Google intends to do with @Last's technology, but Schell hinted that more would be done with Google Earth.

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