Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 18, 2006 edition

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(Continued) The RFS Newsletter, Mar. 18, 2006. Page 4

* Help shape what Yahoo offers to the publishing community
Yahoo's mission is to deliver products and services based on the needs of the publishing community. YPN, in an effort to deliver more Yahoo generated content to publishers, has recently added a Yahoo Developer Network link within the “Content” tab of the portal. The marriage between the Yahoo Publisher Network and the Yahoo Developer Network is one of the company’s first steps to “add new publisher-facing products within the portal and part of a greater effort to make it easier for publishers to quickly and easily find any of Yahoo’s tools in one designated area.”

In other news on Tuesday, Google's confrontation with the Department of Justice over the company's refusal to hand over specific search records heads to court today. Google wants to argue that the right to the public's privacy far outweighs the government's requirement for the information. The Department of Justice and Google were scheduled to make arguments before a U.S. District Court judge in San Jose, Calif. The Justice Department seeks to force Google to comply with a court order that several of its competitors, including Microsoft and Yahoo, have already fulfilled. Judge James Ware had scheduled an hour to hear oral arguments from both sides.

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