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(Continued)     The RFS Newsletter, Mar. 18, 2006. Page 3
Which is why all the search sites, Google, MSN, AOL and Yahoo are branching out and trying to tempt users to live their online lives via their particular portfolio of services. Most of these companies make their most significant amounts of money from advertising and that only comes from having a large, well-defined community. Advertisers are far more likely to pay to reach Canon digital camera using kitten lovers in the Bay area than they are to pay to air adverts to women who happen to be watching Desperate Housewives on TV.

In news on Tuesday, Yahoo upgraded its Yahoo Publisher Network and added new features. In addition to offering a revenue generating contextual advertising channel, Yahoo Publisher Network also includes the following offerings:

* Take advantage of Yahoo Publisher tools, services and programs
Integrate other Yahoo services into your web site, including Add to My Yahoo (RSS), Y!Q and more to come soon.

<<< Pr. page     Next: YPN adds the Yahoo Developer Network >>>

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