Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 18, 2006 edition

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(Continued) The RFS Newsletter, Mar. 18, 2006. Page 2
It also thinks that 39 percent more searches were done in January 2006 than in the same month last year. "Internet users are searching more not because they can't find what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives", said Ken Cassar of Nielsen/NetRatings. The unwritten implication here is that Google too has assumed huge importance in the lives of many web users. For some, Google is all they know of the internet because via its various projects that they do their searching, shopping, e-mailing, blogging, picture storing and chatting.

But Google is not just important to lots of web users, it matters to rivals of the search giant too. "There's a standard way of using search engines that Google has introduced to the market," said Adrian Cox, head of Ask, formerly Ask Jeeves, in the UK. But, he said, what has become clear is that search is now just the starting point for that relationship people have with the web. No longer do the different search sites compete on how many results they can provide to people not least because, as even Google admits, most people get what they want in the first five results returned to them.

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