Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 18, 2006 edition

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(Continued) The RFS Newsletter, Mar. 18, 2006. Page 17

2) Eight great ways to boost sales in online campaigns

In traditional print advertising or similar ad vehicles, companies pay for the number of people who are supposed to see the ad, or at least that is what is supposed to happen. With search engine marketing, companies participating in a PPC (Pay per Click) program such as Google’s AdWords or Overture, these companies are actually paying the search engines each time people click on their ads. This system appears to be closer to a performance-based ad program, since companies only pay to actually get eyeballs, and hopefully shoppers into their websites. However, there is a caveat to this. Web visitors who only browse and don’t buy anything can quickly dry up an ad budget.

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