Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 18, 2006 edition

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(Continued) The RFS Newsletter, Mar. 18, 2006. Page 15

Since Google is mostly concerned of quality search results that are relevant, it is now cracking down on these unscrupulous spammers, with new spam-filtering algorithms, using Bayesian filtering technology. Of all the search engines in use today, Google probably has the most refined and sophisticated search algorithm called Page Rank™. The new Bayesian spam filters recently added act as a complement to Google's search algorithm already in place and are in an effort to 'win the war' on spam.

At the end of October 2003, Google deployed their new Bayesian anti-spamming algorithm, which appeared to have its search results crash when a previously identified spam site would have normally been displayed. In fact, the searching results were completely aborted when encountering such a spam-intended site. Three years ago, I wrote an article on what Bayesian Filters are and how and 'why' Google developed them in the first place. I suggest you read it here. As to your question if you need one on your site, no you don't! Only the search engines need them.

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