Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 18, 2006 edition

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(Continued) The RFS Newsletter, Mar. 18, 2006. Page 13

When I say the "correct way" I'm also implying the correct way as far as the 'accepted way' for today's major search engines. A while back I wrote an article on how to optimize a dynamic website. That article is still valid today as when I wrote it and you can read it here. Hope that helps.

Question -- Serge, what do you think of Google taking a stronger stance on the growing problem of click fraud?

Answer -- You obviously missed last week's Closing Note in our newsletter since it was all about the problem of click fraud and how Google settled a lawsuit refunding advertisers of up to $90 million. But you're right: it is a growing problem and all search engines (not just Google) need to seriously address the issue and rapidly! Advertisers are currently losing large amounts of cash because of it, while Google and others are making money off of it.

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