Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 11, 2006 edition

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(Continued) The RFS Newsletter, Mar. 11, 2006. Page 6
In other news, BenQ Mobile continues its product offensive designed to show it has shrugged off some of its problems inherited from Siemens, the owner of the mobile phone business until last summer. BenQ displayed six new multimedia handsets, taking its number of new models this year so far to twelve and said it had done a deal to sell phones from April with preinstalled Google software for local information searches. BenQ Mobile, a unit of Taiwanese technology group BenQ, also said at the CeBIT technology fair it would start selling handsets in April that could download software upgrades over the air, eliminating the need for customers to connect to the Internet or take their phone into a shop for updates.

BenQ took over the failing mobile phone business from German conglomerate Siemens last summer. It is now the world's sixth-biggest maker of mobile handsets. BenQ Mobile, which is still based in Munich, Germany, is determined to show it can bring cutting-edge products quickly to market, in contrast to when Siemens ran the business. Last month at the 3GSM wireless trade show in Barcelona, the company said it would be the first to launch an HSDPA (high speed downlink packet access) phone. HSDPA promises wireless Internet access and other services at speeds comparable to home broadband.

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