Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 11, 2006 edition

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(Continued) The RFS Newsletter, Mar. 11, 2006. Page 5
Factbites performs your search on the basis of your whole topic area, not just your keyword. In this way it can return relevant results on your topic that don’t necessarily mention the word you searched for. On their web site, Rapid Intelligence calls Factbites a search engine/encyclopedia hybrid. Unlike a regular search engine, the search results are presented as a summary of each web page, which you can read from beginning to end. The summaries contain real sentences, not just keywords or excerpts. This way you get a clear picture of what each destination site is about.

Along with the search results, you also get suggestions for related topics. This way you can rephrase or extend your search easily. Now Rapid Intelligence is testing the same technology on topic based vertical search engines. These children of Factbites use the same technology base, but they also rely on an engine for learning specifically about individual topics. CompWisdom is focused on computing, programming and the Internet. The user interface is good, although the colors are a little bit bland. We enjoy the geeky search box: bright green text on a black background.

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