Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 11, 2006 edition

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(Continued) The RFS Newsletter, Mar. 11, 2006. Page 3
In other words, hyper-growth can't be sustained forever. And as Google goes, so goes the search marketing industry. eMarketer's David Hallerman, Senior Analyst and author of the new report Search Marketing I: Spending and Metrics, finds the slowing growth rate expected. "As this market matures, the search engines will need to refine and improve their products, which will create greater opportunities for search marketers to unearth more effective niches," says Mr. Hallerman. "Such maturity will include more vertical search for better targeting, and a sharp rise in local search, as both users and advertisers increasingly realize that the Internet is the best place to make contact with any kind or size of business."

In developments on Wednesday, Microsoft launched its beta version of Windows Live Search, which uses the same technology as MSN Search but will become the company's main search offering. "In the future there will be just one search experience, when we come out of beta with Windows Live Search, which won't be years" from now, said Adam Sohn, director of MSN global sales. Sohn was making a reference to Google, whose products often stay in beta for years.

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