Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 4, 2006 edition

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(Continued) The RFS Newsletter, Mar. 4, 2006. Page 8
In news on Thursday, Local.com launched LocalConnect, a new mapping service for local Internet publishers. LocalConnect is a private label local search engine service for regional and small local sites. With local search growing into a major search and advertising channel, this tool from Interchane’s Local.com will be a surefire fit for local and regional news, search, and blog pubishers. This is a smart offering from Local.com, filling a hole which competition like Yahoo, Google, MSN and Ask have not yet targeted. LocalConnect offers web publishers a “simple three-step process to customize and build a powerful local search engine for their site within days”.

Besides adding a new sticky service for local sites, LocalConnect also represents added revenue opportunities for publishers by allowing them to integrate and enhance their own advertiser listings with Local.com advertisers. Seems that there may be a fee for the service and I’m not sure as to if the service can be hosted on publisher domains or not.

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