Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 4, 2006 edition

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(Continued) The RFS Newsletter, Mar. 4, 2006. Page 3
He said that at SEM firm Did-it, where Lee is the executive chairman, data indicate that the prevalence of click fraud is not progressing, but the concerns among clients certainly are.

In other news, Ask.com is redirecting its Teoma search engine in to Search.Ask.com. As we've detailed before, when Teoma was acquired back in late 2001, it was a pioneering, 7-person shop that had developed some next-generation algorithms and a promising search engine. Since then, it has served as the heart of the technology underlying Ask Jeeves, and has been the foundation of our resurgence in search. The algorithm, one way we uniquely determine relevance, will be known as ExpertRank going forward.

We have exponentially grown the team, now known as the Ask Search Technology team, over the years. They are still located in central New Jersey, near Rutgers, where Teoma was founded. (Though some AST employees also work in our Campbell, CA office, as Matt Cutts and Microsoft's incessantly cold-calling recruiters also know.)

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