Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 4, 2006 edition

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(Continued) The RFS Newsletter, Mar. 4, 2006. Page 2
Of the 553 respondents to SEMPO's December 2005 "The State of Search Engine Marketing" survey, 16 percent of advertisers and agencies said they are tracking click fraud, and agree it's a significant problem. That number is up from 6 percent who said so in SEMPO's December 2004 study. Another 23 percent of advertisers and 33 percent of agencies surveyed have tracked fraud; and agree that it is a moderate problem. A third of advertisers and agencies are not tracking click fraud, but are still worried about it. A quarter of advertisers and 18 percent of agencies said it is not a significant concern, while only 2 percent of advertisers, all of them in larger organizations, had not heard of click fraud.

In 2004, 25 percent of respondents were tracking click fraud and found it to be a significant or moderate problem, 45 percent were concerned but not tracking it, and 31 percent either weren't concerned or had never heard of click fraud. "It's not so much that it's getting worse, but there is a heightened awareness about it," Kevin Lee, chairman of SEMPO and co-chair of the association's research committee, told ClickZ News.

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