Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, March 4, 2006 edition

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(Continued) The RFS Newsletter, Mar. 4, 2006. Page 14

The fact that you switched servers around was purely coincidental and I'm sure that's what led you to believe that Windows servers are different from Linux but I can assure you they are NOT, at least from an SEO point of view. Coming back to your site, I wouldn't do anything to your site's SEO right now. It's always a bad idea to make large changes to a site's structure or to do important modifications to a site's linking strategy right in the middle of a large update.

So my recommendation to you is to wait it out. I know this is easier said than done, but basically there isn't much you can do at this point in time. One way to fix this temporary drop in your site's rankings would be to start participating in a PPC program to compensate the loss of traffic you are experiencing right now. PPC could be a solution but it isn't the only one: you may want to consider promoting your site by buying links or banners on sites that are similar to your's (ie: in your industry).

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