Search and social media presence

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(Continued) The RFS SEO Newsletter, Feb. 9, 2008. Page 7

Cars.com, T-Mobile and Tide rounded out this year's winner's circle with the best integration of Super Bowl TV commercials and search and social media.

Disney, Zantac and Hershey's miss their opportunities for cross-channel integration, with nearly no connection between game-day ads and their online presence. The entertainment industry continues to under-perform. Overall, while movie studios are generating buzz with their 30-second spots, the majority are still missing the boat.

With the exception of New Line Studio's Semi-Pro, which scored high for both search and social media presence, most studios are not buying search ads for their films, and none are using Super Bowl-specific keywords or copy to capture the attention of Giants and Patriot fans.

<<< Pr. page Next: Opportunities for cross-channel integration >>>

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