Efficiently capturing online interest

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(Continued) The RFS SEO Newsletter, Feb. 9, 2008. Page 6
Reprise Media just released its 4th annual Search Marketing Scorecard (SMS), which ranks Super Bowl advertisers based on the level of integration between their TV ads and their actual presence in social media and search. Reprise Media essentially measured just how exactly prepared each brand was in order to efficiently capture online interest. The Search Marketing Scorecard is the longest-standing study of its kind.

Among this year's key findings:

Pepsi is this year's most valuable player. A surprising rebound from its performance in our 2005 inaugural SMS, where it finished at the bottom of the pile.

Once again, web-based direct marketers - such as CareerBuilder.com and GoDaddy.com - are doing well with search and social media. Both companies have consistently scored touchdowns every year on our SMS.

<< Pr. page Next: Merging enterprise search technology with infrastructure tools >>>

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