LookSmart announces that Ask.com has extended its license of LookSmart’s AdCenter for Publishers for another two years

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(Continued) The RFS Newsletter, Feb. 24, 2007. Page 9
"Google has consistently capitalized on its devoted audience and wide brand recognition to rapidly gain traction in this area, but there's clearly a lot of room for growth," Stewart added.

In other news on Wednesday, LookSmart announced that Ask.com has extended its license of LookSmart’s AdCenter for Publishers for another two years. Ask.com uses LookSmart’s AdCenter as a component of its Ask-sponsored PPC advertising service. ASL (Ask Sponsored Listings) consists of an automated open-auction system that allows search marketers to acquire, manage and optimize search marketing campaigns on Ask.com and its extended publisher network. James Speer, v.p. of search marketing products at IAC Advertising Solutions said “we’re focused on delivering results for our advertisers and AdCenter is one component of our overall strategy.”

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