The AdCenter provides Ask.com with a rugged and expandable platform to better service its advertiser base and revenue in a cost-effective manner

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(Continued) The RFS Newsletter, Feb. 24, 2007. Page 10
“The AdCenter provides Ask.com with a rugged and expandable platform to better service its advertiser base and revenue in a cost-effective manner,” said David Hills, CEO of LookSmart. “We’re proud to be associated with their success,” added Hills. LookSmart’s AdCenter is often used by Ask.com and Facebook for internal sponsored listings management.

It is also used by Internet publishers on all types of online media advertisements, providing them with a dynamic auction platform, algorithmic ad server and a reporting engine. Ask's new platform offers detailed reporting for both the publisher and the advertiser, allowing both to optimize their PPC pricing and ROI. LookSmart also provides an API which allows agencies and large advertisers to interface directly with publishers that are licensing AdCenter technology.

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