Yahoo will be analyzing a whole set of moving charts projected on walls, while comparing them with a team of about thirty-five engineers for any possible signs of trouble

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(Continued) The RFS Newsletter, Feb. 10, 2007. Page 2
Overall, Yahoo will be analyzing a whole set of moving charts projected on walls, while comparing them with a team of about thirty-five engineers for any possible signs of trouble. Yahoo flipped the switch on its new Panama search advertising system yesterday, and is very upbeat about it. Brian Acton, v.p. of engineering at Yahoo Search Marketing said “it’ll be a good event if it's a nonevent.”

Overall, Yahoo’s investors and advertisers will be looking for something eventful to start happening in the weeks and months after the company has ironed out any potential bugs in the new platform. Panama is Yahoo’s long-awaited project in closing the wide gap with Google in the race for search advertising supremacy, a rapidly-growing and lucrative business that Google dominates in the industry.

<<< Pr. page Next: Panama, a new and critical product for Yahoo in many years >>>

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