Yahoo said it will build one-hundred individual websites in 2007 that would pull together content from Yahoo's sprawling array of online properties in the entertainment field

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(Continued) The RFS Newsletter, Feb. 3, 2007. Page 7
In news on Thursday, Yahoo said it will build one-hundred individual websites in 2007 that would pull together content from Yahoo's sprawling array of online properties in the entertainment field. Yahoo's new iniative, dubbed Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, TV shows, concert bands, celebrities, singers, actors, games and other types of entertainment.

"Overall, Yahoo has a wealth of entertainment content. However, finding the material about a specific attraction isn't always intuitive," said Vince Broady, head of entertainment and youth at Yahoo. "We don't connect the dots for our users around those brands," Broady said. "Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online."

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