Google is expanding its advertising platform beyond the Web into radio and print

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(Continued) The RFS Newsletter, Feb. 3, 2007. Page 6
Excluding those items, earnings were $997 million, or $3.18 a share. Total revenue for the quarter rose 67 percent to $3.2 billion, compared to $1.92 billion in 2005. Excluding TAC (traffic acquisition costs), or commission paid to content partners, revenue was $2.23 billion. Analysts polled by Thomson Financial were expecting Google to post earnings per share of $2.92 excluding items, and revenue of $2.19 billion, excluding TACs. Paid search represents nearly all of Google's revenue.

The company is expanding its advertising platform beyond the Web into radio and print. While things look rosy for Google, its largest search rival posted more modest fourth quarter results. Last week, Yahoo's earnings were down more than 60 percent from a year ago.

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