Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 25, 2006 edition

Leasing links will greatly increase your visibility in the search engines

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(Continued) The RFS Newsletter, Feb. 25, 2006. Page 9
The search engine's membership race heated up dramatically over the past two years with the introduction of Google's wide array of membership driven services. The report, Searching for Loyalty, examines the search habits of people who have declared themselves "loyal" to one brand or another. Every user tends to start their search with their preferred search engine. Compete's study shows how many searchers ventured beyond their search engine of choice and how many used one brand exclusively over others. Google, by far and away, gets the most loyalty from its users. Predictably, Yahoo and MSN follow in second and third respectively but there are many surprises to be found moving down the list.

In news on Thursday, Yahoo is changing its editorial guidelines on how to use keywords containing trademarks of competitors. "Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner's products or services in comparison to the competitive products and services that were offered or promoted on the advertiser's site".

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Leasing links will greatly increase your visibility in the search engines

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