Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 25, 2006 edition

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(Continued) The RFS Newsletter, Feb. 25, 2006. Page 6
What's coming: Shows include Welcome Back Kotter, Kung Fu and Battlestar Galactica. Truveo will allow users to search for specifics, such as guest appearances by Brad Pitt. AOL's No. 1 instant-messaging service — AIM — has 43 million active users. AOL will use that clout, and AOL's substantial music and video offerings, to compete with the red-hot MySpace, owned by News Corp. It should roll out in about eight weeks, AOL says. So many people have AIM and use its popular Buddy Lists to chat with others that "the barrier to getting people to use it would be very low," Miller says.

Clicking on a name in a Buddy List, for instance, could take you directly to that person's personal website. "It makes perfect sense," says Charlene Li, analyst at Forrester Research. "The key is making a strong link with AOL Music. Part of the reason MySpace works so well is it has music." Miller says AIM "will be a full voice platform — competitive with Skype." Google's and Yahoo's instant messengers already offer voice. But tech analysts say AIM would quickly become a force in cheap Internet phone calling — a market now led by eBay-owned Skype. The service should roll out in late spring.

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