Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 25, 2006 edition

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(Continued) The RFS Newsletter, Feb. 25, 2006. Page 4
This will enable newspaper customers to match advertisers with shoppers’ interests at premium online advertising rates, creating new revenue streams from online classifieds in addition to revenue from listings and feature up-sells. Additionally, local advertisers will have the option to self-manage their ad campaigns using Planet Discover’s robust self-serve interface, while advertisers can edit their ads and review performance. “The addition of contextual advertising is a perfect complement to our platform, and allows newspapers to approach new local advertisers with an innovative advertising campaign tied to their classifieds,” said Phil Dubois, president and CEO of CityXpress.

“By offering this feature with our marketplace platform, we are giving newspapers another way to monetize their online classifieds, and offer greater value to local businesses by delivering targeted ads to local readers.” Northcliffe Newspapers Group will implement the Ad System feature into the Stuff4Sale marketplaces that it began deploying to 18 of its leading daily newspapers in the United Kingdom last October. CityXpress hosts the Stuff4Sale sites on its eMarketplaceXpress platform.

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