Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 25, 2006 edition

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(Continued) The RFS Newsletter, Feb. 25, 2006. Page 3
Additionally, local advertisers will have the option to self-manage their ad campaigns using Planet Discover’s robust self-serve interface, while advertisers can edit their ads and review performance. “The addition of contextual advertising is a perfect complement to our platform, and allows newspapers to approach new local advertisers with an innovative advertising campaign tied to their classifieds,” said Phil Dubois, president and CEO of CityXpress. “By offering this feature with our marketplace platform, we are giving newspapers another way to monetize their online classifieds, and offer greater value to local businesses by delivering targeted ads to local readers.”

In other news, CityXpress Corp. announces a partnership with Planet Discover to integrate Planet Discover’s Ad System technology into its eMarketplaceXpress B2B platform. Through the partnership with Planet Discover, a leading provider of search and advertising technologies to local media publishers, CityXpress can now combine the Ad System technology with its eMarketplaceXpress platform to deliver highly targeted keyword-based advertising alongside search results.

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