Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 25, 2006 edition

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(Continued) The RFS Newsletter, Jan. 25, 2006. Page 16

1) Today, usability and SEO go hand in hand

Today, I will slightly steer away from the subject of search engine optimization and instead present what should be the most important considerations when designing or completely rebuilding an existing site.

While usability features are primarily intended for your end users, you should also think of the search engine robots (spiders) that will regularly come to visit your site, in an effort to index and refresh its pages. To make a site that is both friendly to your users and to the search engines, you always have to think in terms of usability. In order of priority, the five most important usability features you should always implement in your website are:

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