Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 25, 2006 edition

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(Continued) The RFS Newsletter, Feb. 25, 2006. Page 12

Question -- Serge, many thanks for a truly great newsletter. I've been wanting to write to you for a long time but never found the time. My question is all about hiring a professional copy writer. Here in the U.K. I've found it difficult to find a good one. But the real question is, are they really worth it? Can it make an improvement in how well our site will convert? What about the search engines? Can (and will it) help us in the positioning of our
Web site? Again, thank you and please continue your hard work.

Answer -- Hello and I'm happy if our newsletter helps you. The hiring of a professional copy writer IS necessary and yes, it is certainly worth the effort and the added expense. There are many benefits to be had:

1) Better conversions
2) Added visibility in the SERPs
3) More professional "look and feel"
4) Your site will read a lot better
5) Your site will offer more information to your users

<<< Pr. page Next: A good copy writer needs to work closely with his SEO >>>

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If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

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