Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 25, 2006 edition

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(Continued) The RFS Newsletter, Feb. 25, 2006. Page 10

"In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks". Danny Sullivan speculates that the policy wont completely prevent the bidding on trademarks - just competitor's keywords - and is sparked by Mazda buying the keyword "Pontiac" to capitilize on Pontiac's
"Google Pontiac" TV ad.

Our forum thread of the week is all about the ongoing Google Big Daddy Update. Last week's thread was so long I had to cut it into a new link!

<<< Pr. page Next: Google's Big Daddy update as volatile as ever >>>

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