Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 18, 2006 edition

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(Continued) The RFS Newsletter, Feb. 18, 2006. Page 7
Another new feature is the option to search everybody’s tags. One of the main purposes of services like My Web 2.0 is sharing, and searching the tags of other users definitely improves sharing. In their blog, Yahoo promises to keep improving the sharing features. My Web to go is a new feature especially for bloggers. It’s a badge that lets you insert your most recently saved pages on your blogs. These new features are launched not long after Yahoo bought the hugely popular social bookmarking tool de.lici.ous.

And to finish the week, every year advertisers are willing to pay millions of dollars for 30-second spots on the Super Bowl, hoping to leave a good first impression with TV viewers all over the world. In many ways, the Super Bowl has become a case study in how Internet search and television can work together. Once its all over, "Monday-morning quarterbacks" in the advertising industry fully review and comment on the effectiveness of those spots. A tradition that is relatively new in reviewing the impact of Super Bowl ads is measuring the impact of overall consumer interest by studying search behavior in the days that follow the annual and now very famous Sunday event.

<<< Pr. page Next: Effective TV and search advertising on the Super Bowl >>>

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