Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 18, 2006 edition

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(Continued) The RFS Newsletter, Feb. 18, 2006. Page 6
For Google, the partnership is the latest element of a concerted, two-year effort to expand its footprint in the corporate world. Google said the business -- it does not break out specific revenue amounts -- doubled during 2005. The search company is clearly benefiting from the fact that Google has become synonymous with search on the Web, and that employees are familiar with the look and feel of Google's search platform. It has attacked the market, rolling out numerous search appliance products -- including the small-business-aimed Google Mini -- and last year opened a program to train partners and technology service providers to deliver its search solutions to enterprises.

In other developments, users can now discover new features in Yahoo's My Web 2.0 by browsing what’s popular or interesting to them. Whenever users log on to My Web 2.0, they get access to their three most recently saved pages. The old homepage merely provided a link to “My Pages.” Yahoo's new My Web 2.0 homepage has more help and tips available. That’s a good idea, because the user interface isn’t exactly intuitive. Tagging bookmarks is an important part of this kind of service. Tagging makes it easier for you to navigate large numbers of bookmarks. At least equally important, tags make it possible for users to make sense of each other’s bookmarks. Now you can edit 20 bookmarks at a time. This is great for changing the tags on imported bookmarks.

<< Pr. page Next: Yahoo promises to keep improving search features >>>

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