Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 18, 2006 edition

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(Continued) The RFS Newsletter, Feb. 18, 2006. Page 5
In other news on Wednesday, BearingPoint is to launch a search solutions consultancy and is expected to work with Google Enterprise. BearingPoint's goal is to deliver search applications that can look deeper into corporate data networks and intranets. Google says it has already trained about one-hundred consultants at BearingPoint, in an effort to better deploy its Google enterprise search appliances. More consultants are training to work within the search practice, which will take its place alongside other focus areas at the firm, including CRM, ERP and security.

"We've been telling our clients in an advisory role that search is now an application, and if they understand that and start customizing and applying [it] in that way, the mind starts to wander to all the things that can be done," Weitz said. "We believe we'll be quite busy." The solutions likely won't involve the types of lengthy code-writing projects that earlier database search efforts might have demanded, Weitz said. "There needs to be some pointing to the data to make it work most effectively," he added. "We think we're uniquely positioned, given the work we do with enterprises already, to provide those services."

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