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(Continued) The Rank for $ales Weekly Newsletter, Feb. 18, 2006. Page 18 
Advertisers committing to the Web more and more When I read this piece of news yesterday, I wasn't surprised at all. It only confirms one thing I've been noticing more and more in the past 18 months: advertisers and marketers are committing a greater percentage of their annual budgets to the Internet, especially as it concerns search marketing. A recently published report by Outsell Inc. shows that a growing number of advertisers dedicate a growing percentage of their budgets to the Internet. Outsell's "Annual Ad Spending Study: Where and Why Advertisers are Moving Online" reveals that about 80 percent of advertisers and marketers include the Internet in their overall marketing mix. What's more, this 80 percent number is expected to grow to 90 percent of all advertisers in two years from now. For 2006, Internet marketing spending is expected to go up 19 percent. This is 8 times television and radio's expected 2.4 percent rise and 6 times print's 3.3 percent. Outsell's report says "The median online percent of ad mix will increase 50 percent." Within online's increase, search engine ad spending is set to grow 26 percent this year. Budget allocation for Google amounts to $3.7 million; $4.6 million for Yahoo!; and $4.6 million for MSN. Google is viewed as more effective by respondents with budgets that run 20 percent smaller than those who prefer Yahoo and MSN. The Google camp also commits a larger percentage of its budget to online versus other channels. This group averages 29.6 percent of its budget for the Web. The group that finds Yahoo! to be the most effective commits an average 27.9 percent, and marketers who prefer MSN allocate 25.5 percent of their marketing mix to the Internet. "I think smaller firms have less bandwidth to try out multiple search engines," Outsell VP and Lead Analyst Chuck Richard told ClickZ Stats. "Google has a lower minimum bid price for keywords than Yahoo and MSN." My take on all of this Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
