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(Continued)     The RFS Newsletter, Feb. 18, 2006. Page 11

The explanation here is if that is the case, their site is either probably better optimized than yours is (sorry), or maybe their keywords are better targeted than yours are. I see this often: a site ranks great for a number of months or sometimes years, right until another or sometimes more than one comes along and out-ranks it. It's very sad but it's a fact webmasters and site owners have to face at one point in time. Another question you have to ask yourself is this: have you recently made some changes to your site that could explain this lack of performance in your rankings?

If not, what I would do is try to "outrank" your competition by trying to optimize your site better than they did in terms of SEO, and I would certainly go back to using Wordtracker. How long has it been since the last time you made an effective keyword and key phrase research using Wordtracker? Often, some keywords do change with the passage of time and it is possible that your new competitors had their site optimized just recently, using the power of Wordtracker.

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