Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 18, 2006 edition

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(Continued) The RFS Newsletter, Feb. 18, 2006. Page 10

Question -- Serge, thank you for a great newsletter! My question is what can I do if my site keeps falling back from where it was? Last April, I was ranked number 1 in Google for most of my 9 important keywords and now since about the end of October I have fallen back to number 21 and 26... thats on the third screen of the results page!

Answer -- There could be a number of reasons as to why a site could have fallen back like your's have. First, you should know that Google just recently completed its largest full database update! Jagger (as it is called) was a three-part update that actually started around October 16 and ended around Nov. 22 or so. My first question to you would be: is it possible that you have new competitors that would have caused your site to fall? For every one or two new sites that appear, it makes one or two older sites to fall lower, if they are not as well optimized that is.

<<< Pr. page Next: Go back to Wordtracker and check your keywords again >>>

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