Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 11, 2006 edition

Leasing links will greatly increase your visibility in the search engines

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(Continued) The RFS Newsletter, Feb. 11, 2006. Page 9
In news on Thursday, Amazon said it wants to offer contextual text ads on an initial beta test. Some had expected it and others didn't, but Amazon is to begin the beta testing where it will place contextual text ads on third-party published sites, very similar to those already delivered by Google and Yahoo on their Internet networks. Some observers believed MSN Search would be the next major Internet power to deliver contextual text ads and share revenue in a network of many sites. Those people were wrong. Amazon.com has jumped on the bandwagon well before MSN's forthcoming breakup with Overture, all in favor of its AdCenter service.

News about Amazon's contextual ad project broke when Website Publisher founder Chris Beasley blogged about being chatted up by the massive online retailer to take part in their test. "They've been contacting select members of their associates programs, including myself, asking if we'd like to be beta testers. The way they want the beta test to work is to give you a special code for Amazon's Keywords Recommends banners (the banners that you feed a keyword to and they show related products) and have this special code then show these new ads 50% of the time".

<<< Pr. page Next: Amazon's Udi Manber replaced by David Tennenhouse at A9 >>>

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Leasing links will greatly increase your visibility in the search engines

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