Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 11, 2006 edition

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(Continued) The RFS Newsletter, Feb. 11, 2006. Page 4
Many Web sites choose to "optimize" their ranking by working on the site content and architecture so that Google can effectively rank it. On Google's own Web site, the company lists a series of quality guidelines. First among those is a requirement to design Web sites for users, not for search engines. "Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as 'cloaking,'" Google says.

In news on Wednesday, Ask Jeeves opened a new research center in Pisa, Italy. The facility will serve as Ask Jeeves' European hub for search technology research. Ask Jeeves new research and development center will be working directly with the company's U.S.-based research centers in Campbell, CA. and Piscataway, NJ. The creation of the research center furthers Ask Jeeves' presence in Europe. The company recently launched two European Web search sites, Ask Espana and Ask Deutschland, with additional European launches planned later in 2006. "Ask Jeeves' research and development team is continually striving to develop the most innovative and useful technologies for our users," said Apostolos Gerasoulis, executive vice president of search technology at Ask Jeeves. "The creation of a research center in Italy will allow us to access the broadest pool of talented professionals across Europe, while helping the company to further advance its world-class technology for users globally."

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