Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 11, 2006 edition

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(Continued) The RFS Newsletter, Feb. 11, 2006. Page 3
In news on Tuesday, Google has banned BMW's corporate website after accusing the car maker of trying to manipulate some search results. BMW's site was blocked for using doorway pages, using search terms such as "new cars" and "used cars" to boost its ranking in search results pages. Doorway pages can be used to trick search engines into sending users to Web sites that are not directly related to the search terms they are searching for.

Google says it will temporarily or permanently suspend any site that breaks its rules. BMW denied any wrongdoing. A Google spokeswoman said: "We can confirm that BMW.de has been removed from our search results. We never comment on the specifics of individual cases but we would stress that the quality of our index and search results is of the utmost importance to Google". "We cannot tolerate Web sites trying to manipulate search results as we aim to provide users with the most relevant and objective search results". "Google may temporarily or permanently ban any site or site authors that engage in tactics designed to distort their rankings or mislead users in order to preserve the accuracy and quality of our search results. "We will re-include sites if we are sure that they are no longer trying to violate our quality guidelines."

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