Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 11, 2006 edition

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(Continued) The RFS Newsletter, Feb. 11, 2006. Page 2
FON will enable its users to synchronize their home WiFi hotspots so that, if they have paid for a broadband connection at home, they will enjoy instant access to all the other hotspots on the FON network. For Google and Skype, the incentive is clear: It allows people to more frequently use applications like the Skype phone service or Google Maps and Google Talk, because they will be able to access them on the go, on a variety of devices. FON hopes to partner with Internet service providers to allow users to have access to the service. The service, which officially launches tomorrow,has been tested for the past two months, and has gained 3,000 users around the world, FON chief executive Martin Varsavsky told us.

FON offers people free software to download to their computers, which will then open up their WiFi routers, allowing password-protected access for others. At first, the service will only be compatible with Linksys routers, but FON plans to offer a download compatible with other routers, said Varsavsky. Varsavsky founded the second-largest Spanish Internet company, Ya, and the second-largest, public telecom company in Spain, Jazztel. People willing to open up their network for use by other FON members will get free access to other hotspots while they travel. People can also charge for access to their WiFi hotspots; but in return they give up free access to the network while they travel.

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