Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 11, 2006 edition

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(Continued) The RFS Newsletter, Feb. 11, 2006. Page 17

2) All you need to know on International Search Engines

If your company sells products or conducts any kind of business in international markets, then you need to know that search engine marketing and Internet advertising has become a much easier and certainly less expensive marketing program than traditional advertising mediums.

That said, the international market for search is still a relatively young market. This is actually an advantage for companies that are willing to quickly capitalize on this little known fact. How long will it stay that way? Nobody knows for certain, but I’m willing to bet it will probably become a lot more popular in the coming months. Already, a few large American search engines have expanded into European and Asian markets. Some have implemented US channels, through their existing search properties located in various European and Asian countries. This gives American and Canadian companies an advantage in marketing their products and services overseas, by using search engines as their main selling vehicles. Please click here to read the article.

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