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(Continued)     The RFS Newsletter, Feb. 4, 2006. Page 7
Whatever happens, there seems to be many questions and very few answers. Though Napster's stock spiked by as much as 50 percent in the wake of a report that said Google might acquire the online music service, Napster's shares fell after Google denied it had any interest in buying the company. That may have settled one rumor, but there is yet another one in the works. According to the same story in the New York Post that originally reported the possible Napster relationship, Google has also been looking to develop its own music service. Google did not return calls seeking comment. While the truth has yet to be revealed, what we do know now is that Google introduced a music search feature that will return relevant information about artists, including links to sites where their music can be purchased, last December.

At that time, Google noted that the feature does not represent a move toward becoming a music retailer, but rather establishes it as a middle man, referring searchers to places where they can buy songs. Google Search Quality Product Manager David Alpert said that the more information the company can make easily accessible with a simple search, the better. Google is working to refine the service to enable users to type in a song name or album name and get the same streamlined results.

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