Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 4, 2006 edition

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(Continued) The RFS Newsletter, Feb. 4, 2006. Page 6
Unlike most search engines of this kind it actually analyzes the podscast sound and develops a searchable database based on automatic transcripts. We are talking about a serious voice recognition technology here. This means that you do not have to listen through hours and hours of programming to find a show that covers your topic of interest. Instead you search the index of Podscope’s close to 5000 podcasters. “Searching within audio and video files with Podscope’s spoken word index reveals their full content much like a Google or Yahoo search of text Web pages,” says David J. Ives, president and chief executive officer of TVEyes, Inc., the company behind Podscope.

“Podscope’s unique spoken word search and ability to play audio snippets at every point where keywords are mentioned makes it easy to ascertain relevancy – you don’t have to download and listen to the entire podcast to know if it’s what you want.” The technology is not perfect, but they do actually manage to capture much of the content.

In other developments, will Google acquire Napster or will it build its own version of an online music service? Is the possibility of Google entering this popular market just another unsubstantiated rumor or is there some validity to it?

<< Pr. page Next: Google to help people search for music >>>

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