Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 4, 2006 edition

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(Continued) The RFS Newsletter, Feb. 4, 2006. Page 2
Yahoo users were the most likely to use the portal for a variety of services including weather, news and maps. Google edged out Yahoo in the area of mobile search, while The Weather Channel was the most popular source for weather information. ESPN was the most popular source for news, with Yahoo, CNN, Fox Sports and ABCNews.com rounding out the top five news providers. The survey underscores Yahoo's success in securing premium deck placement with operators. Google, on the other hand, is working to entice mobile Web surfers off carrier decks with an array of offerings including a personalized home page.

In other news, Microsoft says advertising revenues at MSN increased 12 percent in the company's fiscal second quarter. This increase was despite ongoing investments in the area Microsoft said would continue in 2006. The company's executives announced MSN's results as part of its earnings report for the quarter, which ended December 31. While overall ad revenue, including search, was up, display ad dollars saw an even bigger gain, growing 20 percent in the quarter as compared to the year-ago period. Part of that increase came via a hike in advertising rates, said Microsoft CFO Chris Liddell.

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