Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 4, 2006 edition

Find the answers fast to any SEO or SEM-related question you have at the SEO Help Forum. Click here and get all your answers.

Click here to read the latest eCommerce and eBusiness news.

- - - - - - - - - - - - - - A word from one of our sponsors - - - - - - - - - - - - - -

Email Relay is a reliable and proven solution for anyone who has ever lost emails or had difficulty in sending them. Email Relay is an economical solution for anyone who doesn't have a domain name or a website, but must depend on reliable email service day after day. An added benefit is that our system is free of privacy issues or security problems, since our service runs on secure servers. Visit our website and realize the cost savings you will make, plus all the many added features and benefits.

Note: Advertising space is available on the Rank for $ales newsletter. Currently, we have over 36,000 subscribers. Enquiries: advertising@rankforsales.com

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Get the most dependable Linux or Windows Web hosting at the lowest cost. Domain names at only $5.99 for a whole year. Click here to learn more.

(Continued) The RFS Newsletter, Feb. 4, 2006. Page 17

2) Increasing ROI by lowering your client acquisition cost

The whole purpose of search engine marketing is to attract new prospects and buying customers. In certain cases however, your sales could become limited, for the simple reason that not everybody is seeking the products or services your company offers. Across the World Wide Web, if there are only 6,000 searches a month for the keywords “industrial pump rebuilding”, it will be hard for you to make more people search for that keyword phrase when WordTracker tells us there has been only 6,000 searches for those three keywords in any given month or period.

Even if you were to buy the keywords or keyword phrase “industrial pump rebuilding”, you cannot expect them to appear more than about 6,000 times a month, which will limit your page impressions to that same number of 6,000. One efficient way to turn around this problem is to lower your client acquisition cost (CAC). If you can successfully achieve that goal, it will effectively boost your ROI for the search engine marketing campaigns you are currently managing.

Please click here to read the article.

<<< Pr. page Next: Happy First Birthday SEO Help Forum! >>>

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Subscribe to the free Rank for Sales Weekly Newsletter
If someone has forwarded this newsletter to you and you would like to subscribe to it, please click here and subscribe freely.

Bookmark the RFS Newsletter by simply clicking here.

Leasing links will greatly increase your visibility in the search engines

Legal Notice
If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here.

Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines.

Get the best Linux or Windows Web hosting plan for your website.