Search Engine Optimization, Search Engine Marketing and Search Engine Positioning Weekly Free Newsletter, February 4, 2006 edition

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(Continued) The RFS Newsletter, Jan. 4, 2006. Page 16

1) Boosting your conversion rate with good landing pages

When an Internet prospect searches for a specific product or service, he or she types in a keyword or a keyword phrase in a search engine. When that prospect sees your ad listing, he will click on it and visit your website for more information. Will they buy from you at this point? Maybe...

In order for them to buy something, make sure you have a landing page that is convincing and that will encourage them to click on the "Buy Now" button. Today more than ever, landing pages must sell them on the features and benefits of the products or services offered on your site. Even if you don't sell anything tangible and the purpose of all your search engine marketing (SEM) is to ask them to communicate with you or sign up for your free newsletter, the landing page needs to do the same job: it needs to be compelling and must sell them on your company!

To read the whole article, please click here.

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